Performance Marketing refers to online marketing and advertising platforms such as Google Ads, Bing Ads, Facebook Ads, Linkedin Ads and other Ad networks. Advertisers pay marketing companies only when a specific action is completed; such as impressions or clicks.
Creating profitable PPC campaigns that generate clients is difficult, you need to know your way around the platform, set up the correct targeting and manage bids. Even if you managed to set up a campaign with the perfect targeting it doesn’t stop there, PPC campaigns are alive and need ongoing attention.
So what do I mean by attention? Setting up perfect campaigns is great, but just the first step. For your campaigns to succeed and perform at their best, they must be consistently optimized for conversions and ensure budget allocation for the best possible return on investment. Optimizing campaigns include split testing ad copy, images, targeting, bids, interests, locations, age groups, devices, audiences, etc.
I can help you set up highly targeted performance marketing campaigns, manage bids according to your CPA limits and consistently optimize them for maximum ROI. I have more than 10 years of experience buying and optimizing traffic from Search and Display channels via Google, Bing, Linkedin, Facebook, Ad networks, Communities and niche related Websites.
When setting up campaigns it’s important to keep in mind many factors that determine exactly who you are targeting. I usually follow these steps when I work with clients.
Campaigns are started only once they are state of the art. I always let my clients know when and where I’m about to launch campaigns.
As you know by now, it’s a bad idea to launch campaigns and not give them love. I will manage, A/B test, refine and ultimately, improve your campaigns and make them dominate the space.