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Marketing Automation refers to the use of software to automate marketing activities such as email marketing, social media postings, and ad campaigns across multiple channels. Marketing automation technology makes these tasks more efficient.
If you have experience working with marketing automation tools such as; Marketo, Pardot or Act-on, then you know that magic is possible. Besides lead scoring, you can set up communication based on behaviours as well as scheduled messaging to specific distribution lists and segments. This allows you to communicate the right things at the right time. If done properly you can dramatically boost your customer acquisition and customer retention rates.
Depending on how your organization works with leads, you will want to set up different marketing automation strategies and communications. You may want to add fields for your sales reps in your CRM, build a regular lead nurturing program, send emails based on behaviours or set up a customer loyalty program to lower your churn rate. In other words, it’s crucial to fully understand your prospect to customer journey and communicate what your recipients should hear.
I have built quite a few automation programs that involve sales teams … By now you probably see why designing a great content strategy isn’t for anyone, it requires heavy lifting as well as getting the details right. An outstanding content strategy is intertwined withyour conversion funnel and supports making sales. I can help you design a content strategy that covers all of your business needs in order to increase the amount of new customers and retention rates.
Here’s a list of 20 marketing automation workflows I have successfully implemented for different companies:
Do you see any automated workflows that would improve your business?
In addition to designing a marketing automation workflow strategy, I can help you with:
By forming a dialogue with relevant stakeholders I will gain an in-depth understanding of the current state of your business and possibilities for marketing automation. Together we will identify your Key Performance Indicators (KPIs) and document clear goals in order to develop a roadmap for success that includes:
I will document every step that needs to be taken to take full advantage of the key features within your marketing automation system. These could include:
By continually experimenting with new versions of your assets and programs you can easily improve performance, increase user engagement and boost conversion rates. I will help you do this through: