Email marketing is a digital marketing strategy in which a company sends messages to people with the purpose of acquiring new clients and develop and enhance relationships with existing ones.
The most common reason why your leads don’t convert is because they aren’t engaged with your brand and product. You can solve this problem by sending timely emails with content that captures their attention and draws them back into your sales funnel.
Whether it’s about sending newsletters, automated emails or any other type, the messages must be sent at the optimal time and the recipients must be exposed to high quality content to get the best results possible. Email marketing requires a thoughtful strategy in order to convert customers for all your segments.
Knowing the what, when and how requires experience, luckily I’m here to help. I’ve set up email marketing strategies and produced creative and effective content for some of the most successful B2B tech companies in the industry. I can do the same for you.
Depending on your niche and what your lead capturing process looks like, I will figure out a strategy to make your business grow. I can help you with the following types of emails:
As mentioned above, sending effective emails to your leads and customers requires a strategy. Here’s my process for understanding what emails to send your leads and customers:
With a customized email strategy in place, it’s time to push the green button. I am transparent with my work and I thoroughly document every step I take.
I track all email marketing initiatives to get an understanding of what communication works for your leads and customers. I consistently test variations of the emails to figure out the magic formula for your business.