Lead generation is the process of building brand awareness in online digital channels such as search engines and social media, driving prospects to your website, capture their contact information, nurture leads with appropriate and timely content, and ultimately delivering plenty of SQL’s (Sales Qualified Leads) to your sales team.
Generating qualified leads and making them sales ready isn’t easy. You must drive visitors who are actually interested in your service to your website, urge them to give you their contact details such as name, email address and phone number, then nurture them with the right type of content in order to make them sales ready and ultimately convert them into customers.
A thoughtful and solid lead generation strategy you can easily 5x your customer acquisition. There are basically three parts to it and the better your business performs in each part, the better the end result. Solid lead generation is about
Ensure these three parts and count on delivering plenty of SQLs to your sales team!
By performing a complete audit of your business’s lead generation strategy I will identify effective channels and on-site improvements to convert more prospects into leads. These are the necessary steps to get started:
I document every step and make you aware of when campaigns are live and when they’re paused. Included in the execution phase are the following examples:
As mentioned, there are countless parts to lead generation and therefore many parts to analyze, test and optimize. I always make sure to test and optimize