Inbound marketing refers to a pull strategy using content marketing, blogs, SEO, PPC, events, social media, and more to create brand awareness and attract new clients.
Unlike outbound marketing, which is about reaching out to cold prospects and trying to convert them, inbound marketing is all about attracting prospects and converting them into leads and customers. Users that have invested time and thought into your solution and brand have; 1. gotten your attention and 2. shown interest, making them qualified prospects and most likely your easiest catch.
With a proper inbound marketing strategy in place you build brand awareness via channels such as search engines, review sites, blogs and social media. Once they’ve started engaging with your business’s content they are more than happy to dive straight into your marketing funnel and progress from being an unknown user > MQL > SQL. Unless you have an amazing strategy for converting cold prospects, your company’s success is dependant on a thoughtful inbound marketing strategy.
Inbound Marketing is more than building brand awareness or generating traffic to your website. It requires a broad skill set and experience as it involves a full set of technological choices and features such as;
I’ve worked with all these strategies and tools to create effective inbound marketing for B2B companies in technology niches, let me do the same for your business.
Though competition is different in all industries and niches, I will figure out an effective inbound marketing strategy that converts more clients for your business. I can help you with the following:
Just like I’ve mentioned further up, inbound marketing is not just driving traffic to your website, hoping that they convert into clients, it’s much more. Here’s my approach to implementing a successful inbound marketing strategy for your business:
Once your inbound strategy is ready, it’s time for execution. I value my clients and always let them know when I’m about to launch something.
With all choices and tools that are involved in inbound marketing, it is crucial to track all activities to understand what works better or worse in your inbound process. A/B testing different variations of assets is my magic formula for success.