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Content marketing strategy refers to the strategic approach of creating and distributing valuable, relevant content to consistently attract and retain a defined audience – and ultimately lead to increased customer acquisition and revenue. By giving prospects and customers the information they need to help them solve their problems, builds trust.
Are you working with content marketing but haven’t seen it result in more sales? Chances are you haven’t set up a thoughtful content strategy. Content is not only words on your website, but also images and designs you use in your digital strategy for ads, emails and other publications. A solid content strategy throughout the prospect > customer journey is crucial to any B2B software and technology company these days. It all starts with your customers and what makes them tick.
The goal of a content strategy is to create meaningful, sustainable and engaging content. It’s therefore important to write content for all parts of the funnel and present it to the prospect when they are ready for it. Coming up with the right type of content isn’t easy, you need to think about keywords, selling points, possible doubts prospects may have, a uniform messaging and so on. In order to succeed you must take a wide range of parameters into consideration.
By now you probably see why designing an awesome content strategy isn’t for anyone, it requires heavy lifting as well as getting details right. An outstanding content strategy is intertwined into your conversion funnel and supports in making sales. I can help you design a content strategy that covers all your business needs to increase the amount of new customers and retention rates.
By performing a complete audit of your business’s content publications I will understand your current situation and identify opportunities to improve your business’s content marketing strategy. Working from a highly prioritized list, I will increase your prospect’s engagement with your content and drive more sales.
I take notes on every step I take and let you know about the thought processes I go through. My goal is to make your prospects think of your business the no.1 resource for your industry.
I track all pieces of content I publish and the results they bring your business. When analyzing I usually get deeper insights about your prospect and client behaviour, this will of course also be shared with you.