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Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or take any desired action on a webpage such as filling out a form. The goal of the conversion rate optimization process is to understand how users move through your site, what actions they take, and what’s stopping them from completing your goals.
Most companies perform marketing activities with their best knowledge and leave it after publishing. That is a mistake as conversion optimization is what really gets you great results. At the end of the day you must also know where to invest your time and energy to greatly increase your conversion rates.
What marketing activities are you tracking and regularly following up on? Are you applying A/B tests to figure out what works better and increases conversion rates? Or do you feel like you’ve done all you can do and need a new conversion strategy? Let’s face it, conversion optimization is not easy and can be time consuming if you don’t have the experience and know how. To succeed you must be technical, understand how search engines work, social media strategies, know copywriting, have an eye for design, and more.
If you aren’t an experienced digital growth marketer who loves numbers, chances are you’re not the right person to optimize your digital marketing initiatives. Because I am a results driven marketer, I have a passion for conversion optimization and increasing revenue. I will be more than happy to help you convert more prospects into clients.
I will optimize your entire marketing funnel and ultimately make it much more effective. You can expect me to
By performing a complete audit of your business’s digital marketing, I will list areas of optimization with the highest priority and where you get the highest return on investment.
I use Google Docs and document every A/B test and Conversion Strategy I suggest to implement. You will always know what I’m working on and what’s next on the list.
Optimizing is all about testing what resonate more with your specific audience. I will therefore always present results from my work and let you know what learnings my tests have given.